The evolution of TESTED FOR LIFE for the Spring/Summer season. Storytelling continues to center around the ways the GORE-TEX brand enhances wearers’ favorite activities, pivoting the brand further from the extreme outdoors —it’s strongest association—to a more everyday accessibility.
This professional campaign titled 'Tested for Life - Spring/Summer' was published in Germany in January, 2019. It was created for the brand: GORE-TEX, by ad agency: AKQA. This Integrated medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: AKQA, Berlin, Germany
Creative Director: Jessica Brazen, Peter Lund
Art Director: André Blanco, Felipe Sona
Copywriter: Gabrielle Soria, Chen Yaari, Barne Heimbucher
Photographer and Director: Peter Beavis
Editing and grading: Slaughterhouse / Berlin