Description
The "Go For The Unusual" campaign aimed to solidify Desperados as an iconic brand for young Nigerian drinkers by celebrating individuality, creativity, and the joy of experimentation. The Global Tagline "Pour Some Unusual On Your Usual" was not resonating properly in the Nigerian market, so we conducted research and landed on the line "Go for the Unusual", by focusing on experiential marketing, social engagement, and meaningful collaborations, Desperados connected deeply with its target audience, positioning itself as a brand that inspires and empowers the next generation. The campaign was such a hit that other African markets, including Tanzania and Ivory Coast, have licensed it for their use. This achievement is a testament to the campaign's impact and relevance across diverse markets.
This professional campaign titled 'Go For The Unusual' was published in Nigeria in November, 2024. It was created for the brand: Desperados, by ad agency: Insight Publicis. This Digital, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 12 days ago by Business Director: Olisaemeka Anene of Insight Publicis.
Credits
Advertising Agency: Insight Publicis, Lagos, Nigeria
Executive Creative Director: Sinmisola Hughes-Obisesan
Business Director: Devoe Okorie
Deputy Creative Director: Esosa Osagiede
Account Director: Olisaemeka Anene
Senior Group Head (Copy): Mark Dibia
Lead Strategist: Adewale Solarin
Art Director: Peter Ecoma
Copywriter: Anuoluwapo Bekayie
Account Manager: Debola Adesomoju
