Description
K+, a joint venture between Canal+ and Vietnam Television (VTV), is making waves with a new campaign created by The Friday Vietnam that positions the brand as a comprehensive entertainment platform.
Long recognized as the go-to destination for premium sports content including English Premier League, UFC, and Formula 1, K+ is now expanding its entertainment arsenal with an impressive lineup of blockbuster movies, Asian drama, children's programming, and Original Series productions.
To showcase its expanded offerings, K+ illustrates the humorous consequences of missing its trending shows. The centerpiece of the campaign is a cinematic vignette scored to Beethoven's Symphony No. 7. Through visual metaphors, it shows non-subscribers who feel isolated during conversations about K+'s latest content literally fading into their surroundings—an office worker blends into his chair, a vendor dissolves into a watermelon display, and an art student turns into a statue.
The message is clear: subscribe to K+ to stay in the loop, or disappear from social conversations about the latest must-watch content.
This professional campaign titled 'K+ - CAN'T BE MISSED' was published in Vietnam in October, 2024. It was created for the brand: Kplus, by ad agency: The Friday. This Film medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted 11 days ago.
Credits
Credits
Client: K+ – Premium Pay-TV Operator in Vietnam
Creative Agency: The Friday
Creative Director: Khoa Pham
Art Director: Hanmy
Copywriter: Ha Dam, Hoang Anh
Designer: Kai Kei, Blake Nguyen
Managing Director: Tram Le
Senior Account Manager: Phong Nguyen (Bryan).
Account Manager: Nhi Boong
Senior Account Executive: Thao Ho, Tin Hoang.
Account Executive: Linh Nguyen, Thu Mai.
