As it does every year, Halloween comes at the end of October along with its parade of skeletons, vampires, ghosts and other monsters. But this year, people will discover a monster that really exists. A monster that’s not created by the expert hands of a makeup artist or the wizardry of special effects. A real monster that kills children after devouring their faces. This monster is called NOMA.Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, WNP is teaming up with Snapchat and NKI studio to create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
This professional campaign titled 'Give NOMA a face' was published in France in October, 2018. It was created for the brand: Vaincre Noma, by ad agency: WNP. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: WNP, Paris, France
Creative Directors: Delphine Tabutin, Marion Thiéry
Art Director: Isabelle Bouffier
Copywriter: Guillaume Clarke
Photographer: Brice Garcia
3D: NKI STUDIO
Montage: Rogrigo Parada / DISTILLATEUR GRAPHIK