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Women in Games


Agency: BETC


The entertainment industry has a real influence on how collective minds are shaped. This industry, especially the video games business, has been spreading gender stereotypes and oversexualization of women for decades. Even though some efforts have been noticed in the last years, it is too little and the road to a better representation of women is still far ahead.
NGO Women in Games, that supports better gender diversity in the video games industry, wants to show the public and gaming studios how women are often portrayed in games with the #GenderSwap experience.

This NSFW professional campaign titled '#GenderSwap' was published in France in February, 2022. It was created for the brand: Women in Games, by ad agency: BETC. This Integrated medium campaign is related to the Gaming and Public Interest industries and contains 1 media asset. It was submitted about 2 years ago.


Ad Agency: BETC
Agency Manager: Catherine Emprin
Executive Creative Director: Stephane Xiberras
Creative Directors: Arnaud Assouline, Benjamin Le-Breton
Copywriter: Matthieu Bouilhot
Art Director: Marie Glotin
Assistant Art Director: Corinne Chamoun
Creative Technologist: Lionel Sarrazy
Creative Consultant: Sebastien Delahaye
Producer: Fanny Perrier


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