Genderless Motherhood is the New Norm

All the love of the world succumbs to motherhood. Mother is all over us in the unbreakable bond of compassion since birth. Throughout our lives, we find her within us. Let’s take a moment to express our sincerest gratitude to all the amazing people who have dedicated their lives to providing us with unconditional love and support. Happy Mother's Day to all the people who embrace motherhood! - SWISH #Motherhood #MothersDay #SWISH


SWISH, a luxurious bath and kitchenware brand, embarked on a groundbreaking innovative campaign to emphasize that motherhood and caregiving roles are not bound by gender. SWISH saw an opportunity to challenge the societal norm and break the stereotype. In the OVC SWISH portrayed fathers can also get Mother's Day wish.

This professional campaign titled 'Genderless Motherhood is the New Norm' was published in Bangladesh in May, 2023. It was created for the brand: SWISH, . This Audio, Content, and Film media campaign is related to the Household Products, Real Estate, and Retail Services industries and contains 1 media asset. It was submitted 3 months ago.


SWISH Mother’s Day OVC
Brand: SWISH
CEO: Ismail Hossain
COO: Humayun Kabir
Creative Director: Suman Haque
Copy Team: Mashiqul Haque, Humaira Rahman
Art Team: Alok Biswas, Shawkat Hossain, Ashraful Islam, Sheikh Tanvir, Arif Hasnat
Production House: Color Eye Films
Director: Mahmudullah Shohag


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