Vodafone Czech Republic

Vodafone: Unlimited data, limited attention

Agency: McCann Prague

Vodafone: Unlimited data, limited attention (Gaming)

Vodafone: Unlimited data, limited attention (Selfie)


Vodafone Czech Republic created its new campaign based on the insight that there are thousands of things competing for the attention of Generation Z every day. And ads from mobile operators certainly aren't one of their top priorities.

Rather than fight this by creating more epic, bizarre, or over-the-top content, Vodafone, in cooperation with McCann Prague, just admitted it. The ads themselves get to the product part faster than viewers can skip the ad. Since the product is the best-unlimited data deal on the market, it deserves to be seen.

The campaign features site-specific creative across TikTok, Instagram, Youtube, and Twitch, as well as out-of-home activations focused on universities and high schools. In this campaign, Vodafone Czech Republic follows its communication of unlimited mobile plan #jetovtobě for the Youth target audience. It again breaks the conservative barriers of the Czech market.

This professional campaign titled 'Vodafone: Unlimited data, limited attention' was published in Czechia in August, 2023. It was created for the brand: Vodafone Czech Republic, by ad agency: McCann Prague. This Digital and OOH Outdoor media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 8 months ago.


Client: Vodafone Czech Republic

Creative Agency: McCann Prague
Creative Director: Vladimír Zikmund
Art Director: Jakub Kučera, Lucie Gazdošová
Junior Copywriter: Stela Konečná
Strategy: Martin Svetlík
Junior Account Director: Tereza Sabová
Account Manager: Alice Kristenová, Viola Vondráková
Social Media Manager: Monika Šindelářová
3D artist: Ary Tokhyan

Production House: Procoma
Executive Producer: Alžběta Šerclová
Director: Novák+Nguyen
DoP: Tomáš Uhlík
Postproduction: RUR
Sound: little m records


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