From the Streets to Entrepreneurship: Amudha’s Story | Beyond Banking by Equitas
Description
Behind every small business is a story worth telling.
"From the Streets to Entrepreneurship: Amudha’s Story" brings to life the journey of a woman who moved from living on the pavement to becoming a confident entrepreneur. With timely financial support and unwavering determination, Amudha transformed her skill as a tailor into a livelihood that supports her family with dignity.
At Equitas, we believe in Beyond Banking where financial services do more than facilitate transactions. They create opportunities, enable aspirations and drive meaningful change.
This film is a testament to how banking, when done with purpose, can transform lives.
This professional campaign titled 'A Life Re-tailored - Beyond Banking' was published in India in February, 2026. It was created for the brand: Equitas Small Finance Bank, by ad agency: Juice. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 hours ago by Mr: Sayantan Mukherjee of Equitas Bank.
Credits
Brand: Equitas Small Finance Bank
Brand Team : Sayantan Mukherjee, Karthik Kumar Mani,
Prem Raj, Kelley Ann Fernandez
Creative: Juice
Business Producers: Mohan Babu Palani, Antony Jacson
Production Operations Manager: Aswin K
Writer & Director: Arvind Murali
AD: Yogeshwaran
DOP: Rajkumar Uma
Camera Assnt: Bharath, Siva
Editor: Gilton Reajash
Associate Editor: Umanath
Visualizer: Balaji GS
Motion Graphic Editor: Praveena
Titles: Deepak
SFX & MIX: Sruthin
Colorist: Franklin V (mangopost)
Subtitles: Arvind Murali
Trainee Copywriter: Rushmitha Ramalingam
Finance: Nishanth K
