Making Cancer Care Accessible | Equitas - Beyond Banking
Description
Making Cancer Care Accessible | Equitas - Beyond Banking
This film titled “Hope and Healing – Together Against Cancer' was launched in India in 2025 by Equitas Small Finance Bank. As part of the company’s Beyond Banking initiative and in honour of Breast Cancer Awareness Month, this film features Sringeri Sharada Equitas Hospital, which provides affordable, life-saving cancer treatment to all.
Through the story of a mother navigating the fear and uncertainty of a cancer diagnosis, the film captures a journey of hope, strength and care. Her story is not just hers alone, it mirrors the lives of thousands touched by Equitas’ commitment to healthcare, financial inclusion and community empowerment.
This is more than banking. It’s transformation. It’s impact. It’s a reminder that every transaction can spark hope, every interaction can change a life.
Watch the story of courage, care and transformation.
TAMIL VERSION - https://www.youtube.com/watch?v=fbJeUG8LlLg
HINDI VERSION - https://www.youtube.com/watch?v=wRNfs0lYtMw
This professional campaign titled 'Hope and Healing - Together Against Cancer' was published in India in September, 2025. It was created for the brand: Equitas Small Finance Bank, by ad agency: Juice. This Content, Digital, and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago by Mr: Sayantan Mukherjee of Equitas Bank.
Credits
Brand: Equitas Small Finance Bank Ltd.
Agency / Creative Team: Equitas Brand Team
Chief Marketing Officer: Vignesh Murali
Brand Manager: Sayantan Mukherjee
Brand Associate: Kelley Ann Fernandez
Production House: JUICE
Producers: Antony Jacson, Mohan Babu Palani
Production Operations Manager: Aswin K
Writer & Director: Arvind Murali
DOP: Pragadeesh Prabhu
1st AD: Ribhu
2nd AD: Prathista Lazar
Associate Producer: Puvan Anbu
AC: Simbu, Rahul Raj
Casting Director: Prem
Camera Equipment: Venkateswara Vision
Lights & Grips: Kumaravel Outdoor Unit
Light Chief: Janakiraman
Art Directors: Naveen, Karthick
Stylist: Shwetha
MUAH: Mani
Artists: Nandhakumar, Sridevi, Chithra
Editor: Gilton Reajash
Visualizer: Balaji GS
Titles: Praveena S
SFX & MIX: Sruthin
Colorist: Franklin V (mangopost)
Trainee Copywriter: Rushmitha Ramalingam
Line Production: Laughing Wizards
Line Producer: Hema Prakash
Manager: Baskaran
