French Art of Loving

Agency: Chainsaw


For three weeks, in the evening and in three principal Paris districts, three women made ''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it's DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, Then, she continued her show behind the new curtains.

This professional campaign titled 'French Art of Loving' was published in France in December, 2010. It was created for the brand: Aubade, by ad agency: Chainsaw. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Chainsaw, France
Creative Director: Alban Penicaut
Copywriters / Art Directors: Hugo Denisqueinec, Benjamin Menager


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.