Description
As a global sponsor of Formula 1, Santander is entering a new phase of its motorsport initiatives in Brazil with the launch of Fragmentos, a collection created in collaboration with Working Title, a Brazilian brand operating at the intersection of fashion, culture and community. With strategy and creative concept developed by Droga5, the exclusive pieces draw inspiration from the symbols, memories and visual codes that define the world of F1. The collection will be available beginning November 3 through Working Title’s website.
The idea was born from the emotional connection fans build with the sport. Cars, components and other elements that make their way onto the track become more than technical objects. They become physical records of races, drivers and defining moments. Fragmentos draws on this relationship, transforming symbols of the sport into pieces fans can now wear.
The collection features five pieces. The S Jacket translates the sweeping curves of racetracks into its construction, creating a silhouette that also references Santander’s initial. The polo shirt draws from team uniforms, the scarf reflects the presence and energy of fans, and the cap reinterprets one of the most recognizable accessories seen throughout race weekends.
The piece that gives the collection its name is also the one that most literally incorporates Formula 1 into its design. The Fragmentos Jacket features sections of sidepods, the aerodynamic bodywork positioned alongside the cockpit, taken from cars that previously competed in the series. Bringing a real fragment of a race car into a jacket became the creative starting point for Droga5, while Working Title was responsible for translating the concept into the collection’s physical design.
This professional campaign titled 'Fragmentos' was published in Brazil in November, 2026. It was created for the brand: Formula 1, by ad agency: Droga5 São Paulo. This Design and Integrated media campaign is related to the Fashion, Sports, and Sportswear industries and contains 8 media assets. It was submitted 44 minutes ago.
Credits
Creative Chairperson and Co-CEO: Felipe Simi
Co-CEO: Brisa Vicente
Chief Creative Officer (CCO): Rafael Alves
Chief Design Officer (CDO): Diego Limberti
Head of Design: Marina Cota
Executive Creative Director (ECD): Ana Luiza Cavalcanti
Creative Directors: Lucas Antunes, Marcelo Diniz
Art Directors: Alfredo Mariano, Izadora Petrovcic, Vinicius Chiconato
Copywriters: Gustavo Costa, Isadora Valente, Luisa Barbosa
Executive Content Director (ECD): Vinicius Chagas
Content Director: Andreza Spinelli
Content: Marjory Moraes, Eduardo Suzarte, Nathalia Mansur, Lérici Malagueta
Influence & Communities: Mariana Monteiro, Izabel Urbano, Isabelle Andrade, Lui Mello
Chief Operations Officer (COO): Felipe Belinky
Chief Business Officer (CBO): Renata Cintra
Head of Account Management: Camilla Marcondes
Account Director: Renan Rezende
Account Team: Michele Barros, Bianca Batista
Chief Production Officer (CPO): Larissa Kubo
Head of Production: Stella Gafo
Production Director: Leonardo Barbosa
Production: Maríllia Alves, Camila Brito, Carolina Daniel, Mariana Matos
Head of Project Management: Lucas Cardoso
Project Director: Nayara Garbelotti
Project Managers: Renilson Santos, Guilherme Piropo, Evilane Justo
Chief Strategy Officer: Ana Cortat
Head of Strategy & Data: Mariana Cordeiro
Strategy Director: Thany Moraes
Strategists: Diogo Uchôa, Rita Romão, Thamires Oliveira
Head of Data: Dênis Matos
Group Data & BI Leader: Teca Barros
Data Science: Ewerton Gomes
Chief Impact Officer (CIO): Gabriela Rodrigues
Head of Communications Innovation: Fabiane Abel
Film Production
Production Company: Zanca Films
Director: Zanca
Client Services: Duda Felsmann
Production Director: Miguel Pixies
Production Assistants: Magda Rimolo, Marinheiro
Director of Photography & Still Photographer: Ernesto Andrade
1st Assistant Camera: Julia Martins
2nd Assistant Camera: Marcelo Simões da Silva
Still Photography Assistant: Willy Meireles Horas
Logger: Lucca Mendonça
Steadicam: Marcel Yokoda
Behind-the-Scenes: Alysson Freitas
Electrician: Sergio Bronzo Junior
1st Electrical Assistant: Roque Marques dos Santos
Electrical Assistant: Lucas Tavares Aquino
Key Grip: Thiago Silva da Mota
1st Grip Assistant: Isaac Lucas Araujo da Silva
Grip Assistant: Valter Severino Filho
Art Director: Lucas de Souza Fidelis
Props: Pedro Henrique de Souza Lisboa
Art Assistant: Ivan Henrique de Carvalho
Makeup: Carol Soldado
Wardrobe: Stella Rodrigues Nunes
Wardrobe Assistant: Rafaela Oliva de Cavalcanti
Wardrobe Supervisor: Daniela da Silva Campelo
Cast: Kalinka Sonntag, Lana Livia, Lucas Conceição
Sound Production: LOUD
Music Director: Felipe Kim
Client Services: Lucas Milan, Gabi Takan, Felipe Rangel
Producers: Felipe Kim, Henrique Guimarães, Hugo Mariutti
Audio Finishers: Pedro Turcão, Rodrigo Tedesco
Executive Producer: Maia Feres
Coordination: Rafael Silvestrini, Izabel Sanches, Ana Flor Damin, Dani Freitas
Voiceover: Bárbara Eugênia
Fashion Partner: Working Title
Creative Director: Thiago Paes
Style Director: Thiago Melo
Product: Saulo Rocha
Executive Producer: Izabela Campos
Still & Backstage Photographer: Gabriel Petrolino
Client
Guilherme Bernardes: CMO
Felipe Nogueira: Marketing Director
Karen Machado: Head of Marketing
Jade Solano: Marketing Manager
Júlia Ciriaco: Marketing Coordinator
Rodrigo Vasconcellos Baldino: Marketing Specialist
