Formula 1

Engineered Insanity

Agency: Wieden + Kennedy


The film shines a spotlight on the Engineered Insanity that is Formula 1; two opposing forces that together, make the sport unique. At the heart of the film are six real superfans who we see exposed to the full visceral force of high-octane racing.

This professional campaign titled 'Engineered Insanity' was published in United Kingdom in March, 2018. It was created for the brand: Formula 1, by ad agency: Wieden + Kennedy. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Wieden + Kennedy, London, UK
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Philippa Beaumont, Freddy Taylor, Andrew Bevan
Executive Creative Directors: Tony Davidson, Iain Tait, Richard Turley
Designer: Kelly Satchell
Group Account Director: Matt Owen
Account Director: Matt Shaw
Account Manager: Sam Hunton
Planners: Lee Ramsey, Rachel Yoes
Integrated Producer: Sam Sammons
TV Producer: Anna Neilson
Production Assistant: Aran Patterson
Production Company: Private Island
Director: Chris Boyle
Executive Producer: Helen Power
DoP: Ben Magahy
Editorial Company: Final Cut
Editor: Ben Stephens
VFX Company: Time Based Arts
VFX Supervisor: Sheldon Gardner
Executive Producer: Tom Johnson
Producer: Chris Aliano
Assistant Producer: Sean Ewins
Colourist: Jack McGinity
Music / Sound Company: String & Tins
Sound Designer: Joe Wilkinson
Producers: Sam Brock, Matej Oreskovic
Flame: Jamie Crofts, David Birkill, Adam Paterson
Motion Graphics: Tom Robinson, Stephen Ross, Florian Thamer
Senior Creative Artworker: Jhy Turley

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