Built for Formula 1

For the Qatar Grand Prix, Lusail International Circuit wanted to go beyond a conventional VIP invitation and create something worthy of Formula 1 itself. Instead of designing an announcement, we designed an object of precision. Inspired by the engineering philosophy of Formula 1, the invitation was sculpted as a rock-carved circuit, revealing a Formula 1 car emerging from layered topography. Each layer represents the meticulous engineering, speed, and performance that define the sport, turning the circuit into a physical experience rather than a graphic symbol. Produced as a limited-edition collectable, the invitation combined architectural detailing, premium materials, and engineering-grade craftsmanship. More than an invite, it became a display piece, something recipients would keep, not discard. The result transformed a simple touchpoint into a statement: an invitation that didn’t just announce Formula 1, but embodied its precision, power, and legacy.