Formula One cars reach speeds of up to 375 km/h. When watching a race live, the cars pass so fast, you don't really see them like you do other races. Instead, you feel the race through the sounds, the rumbles on the track, and the atmosphere. You don't just watch a Formula One race, you feel it. I wanted to create the feeling of speed and created the visual solution of the cars zooming past using motion blur images. To promote it in Outdoor, I aligned the cars on transparent glass surfaces with roads in cities, so it looks like they're zooming past. Beautiful, breathtaking, pure exhilaration.

This student campaign titled 'Pure Exhilaration' was published in United States in May, 2021. It was created for the brand: Formula 1, by ad school: S.I. Newhouse School of Public Communications. This Ambient, OOH Outdoor, and Print media campaign is related to the Automotive and Sports industries and contains 5 media assets. It was submitted almost 2 years ago by Lynn Seah.


Advertising Agency (School): The Newhouse School, Syracuse University
Art Director: Lynn Seah
Instructor: Rich Levy


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