Description
When you’re the first in your family to graduate from college, the achievement belongs to more than one person.
“Dear First Graduate” is a short documentary from BSSP for San Francisco nonprofit First Graduate. Instead of a standard interview, students were surprised with handwritten letters from family members and mentors, revealing what their journeys have meant to the people who helped them get there.
The film anchors a year-end fundraising campaign running across Bay Area digital OOH, connected TV, YouTube, social and display, with the line “Help a student be the first.”
This professional campaign titled 'Dear First Graduate' was published in United States in November, 2026. It was created for the brand: First Graduate, by ad agency: BSSP. This Film medium campaign is related to the Education industry and contains 3 media assets. It was submitted about 1 hour ago.
Credits
Executive Creative Director: Sinan Dagli
Creative Director: Michael Reiner
Art Directors: Lauren Byers, Garrett Fitzgibbons
Producers: DP Odishoo, Taylor Nitta
Head of Production: Cade Wallace
Account Supervisor: Kelsey Oium
Director: Michael Reiner
Director of Photography: Max Claus
Camera Op: Rory Brennan
Gaffer: Max O’Connor
Cast:
Francesca
Matthew
Romeo
Brianna
Fernando
Ella
Family members / Mentors Cast:
Graciela
Zena
Kobbey
Luis
Efe, First Graduate Advisor
Sabrina, First Graduate Advisor
Editor: Jason Apple
Producer: Eva Kim
Music House: Mophonics
Composer: Alex Bergland
Creative Director: Stephan Altman
Head of Production: Shelley Altman
VFX: Mathematic
Flame Artist / Flame Color: Adrien Servadio
Post Producer: Christian Kelly
Head of Production: Gail von Dedenroth
Executive Producer / Partner: Hadi Dahrouge
Audio Mix: Eben Carr
