Description
A row of jackdaws stands lined up on the asphalt of a quiet residential street, holding the exact formation they would hold on a power line. Except the line is gone. Readers spot the missing wire themselves, then find a single line of copy below: the power lines are going underground. For a Swedish electricity grid operator, an infrastructure upgrade you can only see by what's missing.
This professional campaign titled 'Force of Habit' was published in Sweden in September, 2026. It was created for the brand: Boo Energi, by ad agency: Kid Collective. This Print medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 44 minutes ago by Art Director: Christian Jörgensen of Kid Collective.
Credits
Advertising Agency: Kid Collective, Stockholm, Sweden
Art Director: Christian Jörgensen
Art Director: Rojan Munthe
Art Director: Hedda Hyland
Copywriter: Arvid Nittve
Copywriter: Ulf Paulsrud Sirbäck