For life’s all festive moments

Agency: Bacill


In the spring of 2016 Henkell & Co released their non-alcoholic sparkling wine - Henkell Non alcoholic. An elegant and luxurious wine sold in ordinary grocery stores (ICA and Coop). We invited Martin Schmetzer to interpret the campaign “For life’s all festive moments” with a typographic illustration. With an artistic expression and craft we hope that Henkell Non-alcoholic will be the natural choice for the dinner, the party, the Swedish “Fredagsmys” and for life’s all other festive moments. We want to inspire the choice of a festive and non-alcoholic alternative.

This professional campaign titled 'For life’s all festive moments' was published in Sweden in January, 2017. It was created for the brand: Henkell, by ad agency: Bacill. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Bacill, Karlstad, Sweden
Creative Director / Director: Peter Olofsson
Art Director / Director: Jon Skoglund
Copywriter: Emmelie Orebjörk
Illustrator: Martin Schmetzer
Cinematographer: Peter Olofsson, Fredrik Torstensson


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