Description
On April 3, 2026, McCann introduced Flowers for Men,
a campaign built on a simple but powerful truth:
88% of men have never received flowers in their life.
This striking statistic reveals a profound gap in how
we express appreciation and affection across
genders. While flowers have long been a universal
symbol of celebration, love, and gratitude, men have
been largely excluded from this simple yet
meaningful gesture. This insight sparked a creative
revolution in how we think about masculinity and
floral gifts.
This professional campaign titled 'Flowers for men' was published in France in April, 2026. It was created for the brand: Les filles d'à Côté, by ad agency: McCann Paris. This OOH Outdoor and Print media campaign is related to the Delivery Services, Household Products, and Retail Services industries and contains 5 media assets. It was submitted 1 day ago by Associate Creative Director: Joseph Dubruque of McCann Paris.
Credits
McCann Paris
President: Charlotte Franceries
Chief Creative Officer: Julien Calot
Creative Directors: Joseph Dubruque, Axel Didon,
Alessandro Padalino
Associate Creative Director: Sonia Presne
Art Director, Copywriter: Camille Sonea
Senior Copywriter: Thomas Zukowski
Photographer: Samuel Guigues
Assistant Photographer: Fabien Campoverde
Retoucher: Matthieu Colloud
Creative Excellence Manager: Alice Reindlová
Account Director: Flore Ricaud
