First with the latest since 1902

Agency: Garbergs


NK wanted people to discover all the latest fashion and their new departments in the building. The department store has often been the first in Sweden with the latest trends and fashion, in the past as well as today. To prove this, we created a campaign were historic pictures from NK’s archives were merged together with brand new pictures depicting the latest spring fashion. Models from the past and present were united and posed together on the same locations in the department store.

This professional campaign titled 'First with the latest since 1902' was published in Sweden in March, 2020. It was created for the brand: NK, by ad agency: Garbergs. This OOH Outdoor medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted over 4 years ago by mattias dahlqvist of mattias dahlqvist.


Advertising Agency: Garbergs, Stockholm, Sweden


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