First Steps Shop
To launch the new “Active living” platform by Yettel Bulgaria we created an experiential campaign that encouraged people to be more active and take their first steps towards an active lifestyle.
We launched a shop where clients can pay for items only with workouts. During the sessions, visitors test-drove smartwatches, while personal trainers explained the impact of being active on body indicators and overall health.
This professional campaign titled 'First Steps Shop' was published in Bulgaria in August, 2022. It was created for the brand: Yettel, by ad agency: 121 Agency. This Experiential medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 1 year ago.