Being face to bun with a mouthwatering burger always brings your inner beast out. the resemblance to a feeding animal is so striking, in fact, that we were able to find perfect analogues to our burger-eating strategies within the animal kingdom.
Introducing the way we eat.
We teamed up with one Skapto BFF and influencer @zaxxova to create a TikTok collection, documenting the primal tactics that come into play when faced with a burger. naturally, we dug through a jungle of iconic NatGeo Wild shows to find the pieces of voice-over that corresponded to ways of munching on a burger and used them as our TikTok sounds as our influencer recreated them on camera with a Skapto burger
This professional campaign titled 'how2eat' was published in Bulgaria in July, 2021. It was created for the brand: Skapto, by ad agency: proof.. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago by creative director: Angel Iskrev of proof..
Advertising Agency: proof., Sofia, Bulgaria