After years of pandemic postponements, wedding bells are ringing louder than ever in 2022. But this wedding season has been marked by a scramble to secure venues and vendors, leaving many couples disappointed. That’s why Harry Rosen, Canada’s leading luxury menswear retailer, launched their Marry Rosen contest to help one lucky couple celebrate their wedding in style.
Randy Coles and Justin Hughes-Jones were married on 11th August in a fashionably appointed ceremony. The occasion was set atop the retailer’s flagship store in Toronto’s Yorkville neighbourhood with all expenses paid by Harry Rosen. Both grooms were outfitted in designer tuxedos they chose themselves, following their successful selection from the contest run on Harry Rosen’s Instagram feed.
Randy and Justin were among many facing the challenge of planning a wedding during one of the busiest wedding seasons in history. Weddings in Ontario are expected to be up 46% in 2022, making it hard to secure venues,1 and the cost of a wedding could increase by 20% or more this year.2
Harry Rosen has been helping men look and feel their best for their weddings for nearly 70 years, so it was only natural that the retailer would step in to help.
This professional campaign titled 'Marry Rosen helps with the “I dos”' was published in Canada in August, 2022. It was created for the brand: Harry Rosen, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 1 year ago.
Client: Harry Rosen
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Lucyed Hernandez
Writer: Laura Biggar
Designer: Jeff Watkins
Group Business Director: Jessica Hill
Account Director: Cosmo Haskard
Executive Strategy Director: Heather Segal
Strategy Director: Cameron Fleming
Clients: Ian Rosen, Trinh Tham, Kristin Meier, Tatiana Isaza, Margaux Thornton, Taylor Patrick
Producers: Ben Bentivegna, Amy Groll
Production House: Zulubot
Videographer: Can Yuksel
Editor: Can Yuksel
Planner: Rebecca Chan Weddings and Events
Food: Toben Food By Design, Little Party Secrets
Officiant: Dream Weddings Canada
Photography: Purple Tree Photography
Event Rentals: Detailz Couture Event Rentals, Chair-man Mills
Wedding Cake: Fruitilicious Cakes
Dance Floor: Designer Dance Floors
Flowers: Opening Night Flowers
Balloons: Magic Moments Balloons
Neon Sign & Wall: Rented Luxuries
Music Entertainment: Wellington Music
Lettering Art: Love Lettering
Illustrations: Jenny Zhang Fashion Illustrations
Studio Space: Mint Room Studios
Make Up & Hair Artistry: Allyssa Helm Beauty & Co.