ADVERTISING

ShopTalk/DEPT® designs game changing NFTs for Southampton FC

Agencies: ShopTalk Dept

Description

Southampton FC recently launched three unique NFTs inspired by its kit design, making Saints the first-ever Premier League club to launch an NFT of its kit designs.

The NFTs were created by London-based design and brand studio ShopTalk/DEPT®, and suggest a new, alternative way that NFTs can offer value.

“Southampton’s NFT strategy focuses on brand awareness and fan connection rather than novelty,” explains James Wood, co-founder and Creative Director at ShopTalk/DEPT®. Each of the three NFT kits on auction is wholly unique, and the three fans who are lucky enough to snag one will also a receive an IRL limited-edition version of the kit – connecting the NFT to a real world item.

“By connecting the NFT kit to a real one, Southampton have created a necessary bridge between digital investment and a meaningful physical item,” says Wood. “It’s a bold move that signals an evolution in how football can bring real value to fans using emerging technology.”

This professional campaign titled 'ShopTalk/DEPT® designs game changing NFTs for Southampton FC' was published in United Kingdom in August, 2022. It was created by ad agencies: Dept and ShopTalk. This Design medium campaign is related to the Sports industry and contains 10 media assets. It was submitted 3 months ago by Account Executive: Elisha Bautista of Red Setter Agency.

ADVERTISING

iStock Essentials

Ice Hockey Rink Arena: Goalie ag...

Artist: gorodenkoff

iStock Signature

SLO MO TS Male swimmer swimming ...

Artist: simonkr

iStock Signature

SLO MO LD Football player catchi...

Artist: simonkr

iStock Essentials

Confident african ethnicity lead...

Artist: fizkes

iStock Signature

SPEED RAMP Snowboarder cutting t...

Artist: simonkr

iStock Essentials

Night at Home: Three Soccer Fans...

Artist: gorodenkoff

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.