We live in quite uncertain times and it is more important then ever to remind ourselves of the importance of being kind to others.
What a better time than Christmas!
To inspire as many people as possible, we created Yettel's Magical Forest - an interactive installation that invited people to make a resolution to bring back the Christmas magic.
The Magical Christmas Forest reached 220 000 people. Almost 5000 took their time to snooze the shopping frenzy and focus on the most important aspect of that special time of the year, i.e. bringing warmth and kindness to others.
More than a half promised themselves that they would share the Christmas spirit by reconnecting with their families, friends and loved ones.
To add some extra magic, each participant received custom Christmas wrapping paper and got the chance to win a device.
This professional campaign titled 'Magical Christmas Forest' was published in Bulgaria in December, 2022. It was created for the brand: Yettel, by ad agency: 121 Agency. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.