We used Skapto’s main medium — the burger — to remind people of what it feels like to choose not choosing. The new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate.
This professional campaign titled '#choosetovote' was published in Bulgaria in April, 2021. It was created for the brand: Skapto, by ad agency: proof.. This Integrated medium campaign is related to the Hospitality, Tourism and Public Interest, NGO industries and contains 1 media asset. It was submitted 4 months ago by creative director: Angel Iskrev of proof..
Advertising Agency: proof., Sofia, Bulgaria