Description
For World Rock Day, we celebrate one of the most iconic moments at any rock concert: lifting someone onto your shoulders so they can experience the show.
The idea was born from this universal gesture to draw a parallel with Iveco. While some carry people to give them an unforgettable moment, Iveco carries the loads that drive work, progress, and the stories that keep the world moving.
Because before others can experience great moments, someone has to carry them first.
This professional campaign titled 'First, Carry Them' was published in Peru in July, 2026. It was created for the brand: Iveco, by ad agency: Mood. This Print medium campaign is related to the Automotive and Personal Transportation and Rideshare and Delivery Services industries and contains 3 media assets. It was submitted 20 minutes ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: Andes Motor
Brand: IVECO
Agency: Mood Perú
Executive Creative Director: Alejandro La Torre “Lato”
Creative Team Lead: Samuel Alemán “Sams”
Head of Art: César Wakabayashi
Account Executive: Lizbeth Gutiérrez
