Three women, one big dream: to make a career in the Trucks Business.
For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks.
This professional campaign titled 'Truck Queens' was published in Italy in October, 2021. It was created for the brand: Iveco, by ad agency: Ogilvy. This Content medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 11 months ago by Global Head of Social Automotive: Danielantonio Di Palma of Motorsport Network.
Advertising Agency: Ogilvy Italy, Milan, Italy
Chief Creative Officer: Giuseppe Mastromatteo
Creative Director: Cristiano Nardò
Senior Art Director: Joao Caneschi
Senior Copywriter: Lavinia Aurelio
Junior Art Director: Federica Sala
Junior Copywriter: Giulia Pronino
Social Media Director: Danielantonio Di Palma
Social Media Manager: Rodolfo Lombardi
Digital Media Planner: Thomas Rauscher
Client Service Director: Claudio Grandi
Production Company: Freeda Media