Unapologetically Tempting

Funyuns are a paradox—a savory, crunchy, pungent snack that smells and tastes like onions—while being strangely addicting. People either love them or hate them. But they're okay with that. Over the years the brand has resisted change, staying true to its garish colors and nostalgic packaging—the "tuxedo t-shirt" of the snack world. We worked all of this into a fun commercial that demonstrates the tempting nature and unapologetic personality of this polarizing snack.