In a world in total lockdown, where the most important thing to do is to follow the rules of conduct that everyone knows about, there is instead who acts just the opposite. And thanks to their behaviour, the world doesn’t stop. We are talking about truck drivers, a professional category less celebrated but just as fundamental for collectivity as doctors or policemen. It is mostly thanks to their commitment and sacrifice that we can easily find food, medicines and everything we need. They are our unstoppable heroes. Iveco is the international truck Brand that made #unstoppable his signature: celebrating those everyday heroes is today more important than ever, because being unstoppable today is most important than ever. The campaign, created by Ogilvy Italy, was spread in all european countries through the Iveco social profiles.
This professional campaign titled 'Unstoppables' was published in Italy in April, 2020. It was created for the brand: Iveco, by ad agency: Ogilvy. This Film medium campaign is related to the Automotive and Public Interest industries and contains 1 media asset. It was submitted almost 4 years ago by Executive Creative Director: Francesco Basile of Ogilvy.
Advertising Agency: Ogilvy, Milan, Italy
Chief Creative Officer: Giuseppe Mastromatteo
Creative Director: Francesco Basile
Creative Director: Cristiano Nardò
Account Director: Claudio Grandi
Producer: Lorena Padovan