Description
With an animated short film produced by Zombie Studio, Emirates NBD presents the “Financial Wellbeing”: an interactive hub of simple financial information aimed at helping people expand their knowledge of personal finance and learn about different behaviors and trends.
In an emotional tone, the film tells the story of a character who learns to value and save his money from an early age, inspired by a significant moment in his life: the first coin he earned while playing with his grandfather during a magic trick. From that point on, he is seen making intentional choices not to spend that coin, leading him to save others as well.
As the animation progresses, the protagonist grows up, gets married, and passes the lesson on to future generations, all without necessarily having to forgo good choices, such as buying a larger home for the family. With the tagline “In the journey of life, every milestone achieved is a lesson learned,” the piece aims to highlight how financial education is also passed down from parent to child—and that knowing how to manage it makes people feel more confident and achieve more goals.
“There are many ways for a bank to talk about financial health and education, but nothing resonates like a captivating story that reflects the experiences of so many families, regardless of their culture. It generates identification and reflection in a much more natural way. By materializing the bank's initiative to provide access to financial information in a lighter manner, the short presents this concept through an emotional narrative,” says Daniel Salles, Partner and Executive Creative Director at Zombie Studio.
This professional campaign titled 'Financial Wellbeing' was published in United Arab Emirates in October, 2024. It was created for the brand: Emirates NBD, by ad agency: Zombie Studio. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Production: Zombie Studio
Director: Daniel Salles
Executive Producer: Natalia Gouvea
Executive Creative Director: Paulo Garcia
Producer Director: André Carvalho
Art Director: Bruno Jacob
Head of CG: Isaac Buzzola
CGI Director: Leandro Marcelino
CGI Technical Director: Wesley Oliveira, Alisson Perin
Producer: Mauricio de Andrade
Agenda Coordinator: Kira Nayana
Account Services: Stephanie Wang
Storyboard and Animatic: Gabriel Sao Marcos, Bilu
Concept Artist: Marcelo Garcia, André Zendron, João Capoulade, Marina Barrocas, Bruno Jacob
Lookdev Supervisor: Raul Sales, Felipe Ferreira
Lookdev: Claudio Junior, Gean Carlos, Felipe Ferreira, Danilo Silva, Túlio Mira
Lighting Supervisor: Felipe Ferreira
Lighting: Claudio Junior, Letícia Fagundes, Felipe Ferreira, Adilson Chaves, Gabriel Dias, Matheus Nicolletti
3D Model Supervisor: Vitor Semeghini, Leo Rezende, Raul Sales
Model: Leo Rezende, Vitor Semeghini, Raul Sales, Danilo Silva, Pedro Hortencio, Douglas Silva
Environment Supervisor: Ale Barbosa
Environment Assets and Lookdev Artists: Ale Barbosa, Vinicius Vanderlinde, Jose Claudio, Tayna Aimore, Marcus Sidonio
Grooming: Lucas Amaral, Josemar Queiroz, Marcelo Souza, Brendon Souza
Technical Rig Supervisor: Raul Sales
Rig: Henrique Ribeiro, Felipe Gimenes, Raul Sales
3D Animation Supervisor: Alex Ferreira Simões
Technical Animation Supervisor: Gustavo Figueiredo
Producer Animation Bench Park Studio: Vitória Tobias
3D Animation Layout: Leandro Marcelino, Jander Filho, Gustavo Figueiredo
3D Animation: Arielle Steele, Franciele Zucolin, Jeffry Syahputra, Johnatan Bento, Jorge Zagatto, Hanrry, Leonard Paul, Lucas Barbosa, Norman Lemes, Sergey Loza, Yuri Lementy, Paulo Rogério, Pedro Medeiros, Lucas Souza
VFX: Gabriel Marcondes, Lucas Amaral, Milena Neres
Composition Supervisor: Leanndro Amorim
Composition: Isabela Ferrari, Leanndro Amorim, Leticia Fagundes
Assembler: Alisson Perin, Carol Nicolletti, Enrique Pedretti, Gabba Dias, Gustavo Figueiredo, Matheus Lopes, Rafael Vargas, Raul Sales
Edit: Mauricio de Andrade, André Carvalho
Motion Graphics: Vinicius Kahan
Art Designer: Kaike Gouvea
Financial: Alessandra Cena
TI: Gabriel Paixão, Rodolfo Cultiz
