Emirates NBD

How To Become Rich During The Pandemic

Agency: Leo Burnett


The campaign sheds light on the fact that although fraudsters might be sitting miles away, the internet and social media bring them dangerously close to us. It urges people to never share their password or CVV, never trust unverified vaccine registrations links, and never wire money or make a donation without proper verification. Because when they don’t verify, they make a fraudster’s job easy.

This professional campaign titled 'How To Become Rich During The Pandemic' was published in United Arab Emirates in February, 2021. It was created for the brand: Emirates NBD, by ad agency: Leo Burnett. This Film medium campaign is related to the Finance and Public Interest industries and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Global Chief Creative Officer: Liz Taylor
Executive Creative Director: Rafael Augusto
Senior Copywriter: Farhan Siddiqui
Art Director: Aditi Shah
Head Of Arabic: Shadi Kermasho
Senior Arabic Copywriter: Haytham Lamah
Head Of A/V Production: Shereen Mustafa
Agency Producer: Judy Lamaa
Planning Director: Pooja Beri
Junior Planner: Lama Mosallem
Coo & Cdo: Samer Shoueiry
Deputy Managing Director: Joelle Jammal
Group Communication Director: Sonal Chaddha
Communication Manager: Soraya Jomaa
Executive Vice President, Head Of Group Marketing & Customer Experience: Vikram Krishna
Chief Marketing Officer: Moadh Bukash
Vice President, Group Media & Social: Mai Cheblak
Manager, Financial Literacy: Wajd Al Hashmi
Production House: Dejavu
PH Executive Producer: Manasvi Gosalia
Film Director: Nalle Sjöblad
Dop: Pasi Pauni
PH Producers: Steve Gergess, Kaan Acemi, Ogan Kockan
PH Post Producer: Mary Bou Akl
Production Designers: Arzu Kadak, Cem Ece
Casting Director: Kharmel Cochrane, Tugce Sagmanlı
Stylist: Secilay Dogan
Sound Engineer: Akseli Soini
Editor: Johannes Salonen, Rizwan Maple
Color Grading: Grade One Helsinki
Online: Pradosh Chandran, Kevin Vincent


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