Emirates NBD

The Emirates Constellation

Agency: McCann Worldgroup


In the past decade, the United Arab Emirates has progressed at an exponential pace. Recently, with the Expo 2020 in Dubai, tourism campaigns, and evolving societal and political policies, all eyes of media worldwide have been on the UAE. So, on UAE’s iconic 50th National Day, FP7 McCann and Dubai Astronomy Group have teamed up with Emirates NBD, a leading UAE-based banking group in the MENAT region, to celebrate the country, its vision, its people and its future with an idea that raises its nation brand among the stars.
Creating The Emirates Constellation - the first constellation of stars in the world named after a nation - the team behind the idea analyzed star maps in the night sky and identified a group of stars in the shape of a map of the UAE and with the Dubai Astronomy Group, registered it. The shape consists of 7 stars each plotted to represent the 7 Emirates (states) of the UAE.

This professional campaign titled 'The Emirates Constellation' was published in United Arab Emirates in December, 2021. It was created for the brand: Emirates NBD, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Other industry and contains 1 media asset. It was submitted over 2 years ago by Communications Manager: Shana Blackman of McCann Worldgroup.


Advertising Agency: FP7 McCann, Dubai, United Arab Emirates
EVP Head Of Group Marketing & Customer Experience, Emirates NBD: Vikram Krishna
Chief Marketing Officer, Emirates NBD: Moadh Bukhash
Vice President - Group Media And Social, Emirates NBD: Mai Cheblak
Social Media Manager, Emirates NBD: Sanaz Samadi
Social Media Manager, Emirates NBD: Hind Al Ali
Constellation: Dubai Astronomy Group
Constellation Creative Concept And Plan: Tahaab Rais
Chief Astronomer And President, Dubai Astronomy Group: Dr. Hassan Ahmad Al Hariri
Constellation Architect, Dubai Astronomy Group: Ameena
Production Agency: Craft Mena
Business Leader: Vicky Kriplani
Regional Head Of Strategy: Tahaab Rais
Regional ECD: Oliver Robinson
Head Of Arabic And Writer: Manar Munjed
Art Director And Constellation Designer: Nathalie Douleh
Account Manager: Riddhi Mayank
Junior Account Manager: Shakeb Ghanim
Integration Production Lead: Pratixa
Agency Producer: Farha Moon
Retouch Artist: Amit Borawake
Editor: Amit Thakkar
Production House: Film Pudding:
Equipment: Action Filmz Studio & Rentals
Script, Screenplay And Film Director: Tahaab Rais
DOP: Mark Hobz
Executive Producer: Noor Dagher
Production Manager: Ziad Abou Zeid
Production Coordinator: Terry Chalouhi
1st AD: Chady Asfour
Wardrobe Stylist & Props: Rami Hajj
Make Up Artist: Maryam Khoshabi
Assistant Art Department: Umar Hayat
Veil Artist: Hassan Karanouh
Gear House: Abdul Qadir
Focus Puller: Tony Ibrahim
Key Grip: Hrach Hagopian
Gaffer: Shareif Mohammed
Sound Recordist: Kane Rodrigues
Location: Abboud
Post-production: Film Pudding
Grading: Lzrd:
Sound: Mangojam Studio
Composer: Joe Dickinson
Producer: Wilbur D’Costa
Voiceover: Abdullah Junaibi
Colouring & Grading: Karim Mira
GM - Post: Omnia Metwally
Head Of CG: Anthony Geara
VFX Artist: Nicolas Kamel
VFX Artist: Nayan Chhaniyara
Editor: Mark Hayek

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