Emirates NBD

Al Azi

Agency: Leo Burnett


Emirates NBD brings a new voice to a 250-year old tradition on International Women’s Day.
Emirati poetess, Al Hanouf Mohammed, leads a unique new poetic fusion at EXPO 2020.
8th March 2022
“I am the poem and here are my words for you. I wish I could have told their story to Zayed and Rashid”. These are the lines with which Dubai-based poet and published author, Al Hanouf Mohammed, opened her performance for International Women’s Day at EXPO 2020.
She then goes on to pay a powerful poetic tribute to the women of the UAE, their incomparable achievements, and their inspiring spirit. However, it is no ordinary performance that Al Hanouf brings to this stage. Her verses are interspersed with a unique and intriguing chorus voiced by a group of men, chanting in unison at periodic intervals.

This professional campaign titled 'Al Azi' was published in United Arab Emirates in March, 2022. It was created for the brand: Emirates NBD, by ad agency: Leo Burnett. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Mohamed Bareche of Publicis Dubai .


Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Chief Creative Officer: Kalpesh Patankar
Creative: Paurav Shah
Senior Arabic Copywriter: Haytham Lamah
Head Of A/V Production: Shereen Mustafa
Agency Producer: Nicolas Balaa
Coo & Cdo: Samer Shoueiry
Deputy Managing Director: Joelle Jammal
Communication Manager: Harsh Kocher
Client: Emirates NBD
Executive Vice President, Head Of Group Marketing & Customer Experience: Vikram Krishna
Chief Marketing Officer: Moadh Bukash
Vice President, Group Media & Social: Mai Cheblak
Manager, Financial Literacy: Wajd Al Hashmi
Production House: Prodigious
PH Executive Producer: Naji Bechara
Film Director/DOP: Kamil Roxas
Poet: AlHanouf Mohammed
Band: Ayala Bin Shloul
PH Producer: Ralph Matar
PH Post Producer: Thalia Trad
Editor: Kamil Roxas
Senior Creative Director: Aunindo Anoop Sen


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