Emirates NBD

The Man Who Never Got Anything Back

Agency: Momentum


We created a fictional character in Saudi Arabia to break through the credit card advertising clutter. He’s a peculiar yet well-meaning man in a cold and thankless world that ignores him; symbolically representing life… and banks. The film’s cold look aims to embody his world’s reality. In the most “un-Saudi” banking film, we go through his life in yet another day, observing the many instances when he, generously, gives something to someone else... Helping hold the elevator door open for an elderly woman. Doing the midnight shift to help his boss with urgent work that the latter needed. Stopping on the highway back home to feed a lost goat. Cooking pasta (albeit an absolutely bland one) for his wife. Putting money into a vending machine to get a snack, as he wanders alone at the mall. Across all those instances, we see him get nothing back. Until one transformational moment.

This professional campaign titled 'The Man Who Never Got Anything Back' was published in Saudi Arabia in June, 2020. It was created for the brand: Emirates NBD, by ad agency: Momentum. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 3 years ago by CSO: Tahaab Rais of FP7 McCann MENAT.


Advertising Agency: Momentum
General Manager: Claude Abboud
Executive Producer: Abboud Ayyach
Director: Tahaab Rais
Creative Director: Khalil Abou Hamad
Creative Director: Tahaab Rais
Senior Art Director: Nidal Bou Hamdan
Producer: Yara Ali Bdeir Assi
Copywriter & Screenplay: Tahaab Rais
Agency Producer: Mario Atallah
DoP: Shadi Chaaban
Production Manager: Jessica Hanna
Head Of Production: Sayed Abou Haidar
Regional Head Of Strategy: Tahaab Rais
Assistant Director: Reine Razzouk
Production Assistant: Rawaa Fouladkar
Art Director: Carlo Kassabian
Production Coordinator: Ivana Touma
Assistant Art Director: Lamitta Hamawi
Wardrobe Stylist: Jessica Saber
Wardrobe Assistant: Tracy
Hairdresser: Nader Sidani
Make-up Artist: Diala Chaaban
Veil Artist: Noha Hatoum
Editor: Karen Rahme
Grading: Khalil Abu Rouss
Runner: Hussein Dia
Focus Puller: Jonathan Saqqal
Casting Director: Solange Elias
Post-Production: Hedgehog Post Production
Location: Picture House
Equipment: Final Cut

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