Description
The new “Family Stays” campaign reintroduces the organization and shows exactly what they do for families around the world: provide accommodations near hospitals, essential resources, and a community of support.
The spot signifies the importance of the organization’s role in allowing families to stay involved in their child’s care, which ultimately improves health outcomes. Early family stories from the campaign’s rollout have demonstrated the profound impact of families staying together during their child’s medical treatment.
The new campaign was inspired by letters from Ronald McDonald House families, and each spot is voiced by a Ronald McDonald House family member.
These ad spots are a raw and authentic way to tell the world the powerful why and how family stays, which will run on broadcast (PSA, donated media), streaming/digital and social across the US and Canada.
This professional campaign titled 'Family Stays' was published in Canada and United States in October, 2025. It was created for the brand: Ronald McDonald House Charities, by ad agency: DDB Chicago. This Film medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 months ago.
