Ads for good, was the campaign through which the Ronald McDonald House Foundation managed to convert, for the first time, the advertising guideline of important advertisers in the country into a donation. Creatively obtaining the economic funds necessary to continue supporting hundreds of families with low-income children who are fighting cancer in Ecuador.
This professional campaign titled 'Ads for good' was published in Ecuador in November, 2020. It was created for the brand: Ronald McDonald House Charities, by ad agency: DDB. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Director Creativo: Sergio Moraga of Paradais DDB.
Advertising Agency: ParadaisDDB, Guayaquil, Ecuador