"Ready. Set. Bang."

THE MANY DROPS STREET-VIBE BRAND PLATFORM FOR BANG ENERGY
– Power-packed “Ready. Set. Bang” Campaign Intros New Integrated Approach

The Many, the independent, full-service advertising agency that specializes in building brand relevance for today’s participatory culture consumer, is breaking a neon-lit, up-for-anything creative campaign for Bang Energy that serves as the brand’s first integrated brand platform.

Launching an entirely new brand platform under the tagline “Ready. Set. Bang,” the high-intensity campaign leverages Bang Energy’s authentic brand credibility, represented by its boundary-pushing social media content, to position Bang as the friend who is down for anything.

A hero-brand film depicts a vibrant world of diverse young people sharing music-fueled car rides, ATV adventures in abandoned parking lots, house parties, and underground DJ sets, highlighting that Bang drinkers are always at the forefront of what’s going down. The fully integrated campaign relies on a social-first strategy, with 15+ original social-first content pieces plus video and static assets to be shared across multiple touchpoints.

“Bang’s at this awesome place where they’re redefining who and what they’re for, but without wanting to lose the unique magic in their existing brand,” said Jeremiah Wassom, group creative director, The Many. “Bang is your sidekick on any adventure, giving you the energy, night or day, to try all those things you’d regret not trying.”

In addition to the 60-second hero video, the campaign includes two 15-second videos, 4 unique:06 videos, 15+ original content pieces exclusive to social channels and a suite of custom photography, most of the work featuring a raw and real aesthetic. But all the executions display dynamic and candid scenes of real adventures and spontaneous moments that expand Bang Energy’s street reputation across its entire brand ecosystem.

Bang Energy’s popular line of beverages includes several core and innovative flavor formulations, along with this year’s new flavor with AMP “Any Means Orange,” all of which are zero-calorie and zero-sugar. To learn more, visit https://www.bangenergy.com/en-us/

The Many was named Bang’s integrated agency of record across creative, media, and analytics in 2024. The independent-owned agency offers full-service marketing solutions from brand, creative, social and media investment strategies to measurement and analytics, creator network collaborators, experiential, branded IP, and production and postproduction. The agency has had the privilege of working with incredible current clients such as Panda Express, CareCredit, NOS/Full Throttle Energy, Jakks Pacific, Glance, and the Wounded Warrior Project as well as past partners, including Mattel, eBay, Brown-Forman, YouTube, and Google. To learn more, visit: https://www.themany.com/