Description
GWM has launched the Tank 500 Plug-in Hybrid with the rallying cry Be More Tank, in new work from Thinkerbell. Building on the brand’s promise to Go With More, the campaign positions the vehicle as a catalyst to revive Australians’ and New Zealanders’ adventurous spirit. Equipped with GWM’s advanced Hi4-T 4x4 technology and a suite of intuitive off-road driving modes, the Tank 500 Plug-in Hybrid empowers drivers to tackle any terrain with confidence and capability.
As part of the launch, GWM is activating Australia’s thriving Tank Clubs, calling on members to share content that embodies a more adventurous, “Tank-ish” approach to life. This user-generated content will be edited back into the hero film, celebrating real-world stories of exploration. The integrated campaign, which runs across TV, digital, BVOD and OOH, introduces Be More Tank as both a product launch and a long-term brand mantra that unites the entire GWM Tank range.
This professional campaign titled 'Be More Tank' was published in Australia and New Zealand in October, 2025. It was created for the brand: GWM Australia, by ad agency: Thinkerbell. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 months ago.
