The Ronald McDonald House BC Ski Challenge is an annual fundraising weekend held in Whistler. While skiing and snowboarding are the main draw, there are plenty of activities for those who don't venture up the mountain. Inspired by vintage ski posters, these illustrated optical illusions speak to both these audiences, encouraging them to join us for a weekend of fun, on and off the slopes.
This professional campaign titled 'Skier, Gondola, Mountain' was published in Canada in March, 2017. It was created for the brand: Ronald McDonald House Charities, by ad agency: Cossette. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Cossette, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan
Art Director: Jake Hope
Copywriters: Alex Falconer, Kate Roland
Account Supervisor: Cambrea Strubin
Account Coordinator: Manuela Stoyanov
Illustrator: Russ Gray