73 individual fundraisers were created on GoFundMe to represent the 73 rooms / families in Ronald McDonald House BC and Yukon. Each fundraiser represents a unique family moment people can donate to (ex: finger painting, family game night, bedtime story). Many of the moments actually feature real families, bravely sharing the story of their seriously ill child.
This professional campaign titled 'Gift a moment' was published in Canada in March, 2017. It was created for the brand: Ronald McDonald House Charities, by ad agency: Cossette. This Digital medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 6 years ago.
Advertising Agency: Cossette, Canada
Executive Creative Director: Michael Milardo
Agency Producers: Emily Miller, Philippa Groom
Group Account Director: Scott Barr
Account Executive: Rheanne Sleiman
Associate Creative Directors: Pierre Chan, Scott Schneider
Art Director: Grace Cho
Copywriter: Cameron Spires
Studio Artist: Jessica Marte
Chief Executive Officer: Richard Pass
Director of Communications: Shannon Kidd, Sheila Kern
Communications Coordinator: Robyn Ives
Illustrator: Adela Kang