Description
For Zahler’s AllerBreez, we developed a playful and visually memorable print campaign that reframes the relationship between people and seasonal allergies. Rather than focus on discomfort, we placed the human nose—often the first victim of allergy season—front and center as a larger-than-life character enjoying the outdoors.
Our concept flips the script: instead of showing sneezing and suffering, the nose itself is free to enjoy a peaceful outdoor lifestyle. By humanizing the nose and placing it in serene, nature-rich settings—on a swing, by a campfire, or poolside—we drive home the product’s promise: AllerBreez helps you reclaim the outdoors.
With the tagline “Enjoy the outdoors again,” the campaign transforms a clinical solution into an emotionally resonant experience, reinforcing Zahler’s commitment to supporting well-being and quality of life through advanced nutrition.
This professional campaign titled 'Enjoy The Outdoors Again ' was published in Israel, United Kingdom, and United States in May, 2025. It was created for the brand: Zahler, by ad agency: Samkup. This Design, Digital, and Print media campaign is related to the Health industry and contains 4 media assets. It was submitted 17 days ago.
Credits
Advertising Agency: Samkup, Upstate New York, USA
Art Director: Sam Schwartz
Project Manager: Yossi Engelman
