Description
Jamai Sasthi is a beloved Bengali ritual where the son-in-law is pampered with care, food and loving attention at his in-laws' home. It's the much-awaited annual trip to his in law's abode. To capture the joy and nostalgia of this tradition, we've used the imagery of a simple yet magical childhood toy crafted from palm leaves that spins with glee when twirled.
The visual is brought to life with a playful and rhythmic lullaby 'Taai Taai Taai, Shoshur Bari Jaai', which echoes the innocence, excitement and timeless charm of this tradition brought to life using childhood memories.
This professional campaign titled 'Jamai Sasthi Poster' was published in India in June, 2025. It was created for the brand: 6 Ballygunge Place, by ad agency: Inner Circle Advertising. This Print medium campaign is related to the Food industry and contains 1 media asset. It was submitted 17 days ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .
Credits
Client: 6 Ballygunge Place
Agency: Inner Circle Advertising
Illustrator: Suchismita Dey
Art Director: Suchismita Dey & Avishek Naha
Copywriter: Sujahan Das & Aaranya Roy
Account Manager: Radhika Pakrashi
