Enjoy like a local

Foreign visitors of Greece are introduced to the Cretan spirit of tsikoudia, named Athivoli with a series of print ads. These ads feature traditional "mantinadas," Greek poetic verses, transliterated into the Latin alphabet to make it accessible to non-Greek speakers. The tagline emphasizes that even if "pronouncing it like a local: is challenging, enjoying like one is possible if you try Athivoli. A QR code integrated into the ads directs viewers to a landing page, where they can listen to the mantinada in their own accent, enhancing the immersive experience. This approach not only showcases the authenticity of Cretan culture but also invites global audiences to engage with the brand in a unique and personal way. A multi-faced print ad campaign which strengthens Athivoli brand presence.