Description
Occupational safety is an area of insufficient importance and low awareness in Turkey. In order to draw attention to this situation and emphasize the presence of ESEM OSGB in the field, a campaign has been developed for the target audience.
In the campaign, the insensitivity of employers who neglect occupational safety was associated with the value given to second-hand goods by addressing employers' and workers' perspectives on working life from both sides.
In the communication work realized with the insight-based idea, the “Second Hand Lives” campaign was launched by preparing advertisements where overalls, gloves and hard hats required for occupational safety were offered for sale on the second-hand sales platform Letgo at symbolic prices. The zero-budget campaign was broadcasted for 3 weeks and it reached 4,800 people in total.
This professional campaign titled 'İkinci El Hayatlar' was published in Turkey in July, 2024. It was created for the brand: ESEM OSGB, by ad agency: Solution House. This Content, Design, and Digital media campaign is related to the Health and Other industries and contains 1 media asset. It was submitted about 2 months ago by Creative Business Solutions: SoHo of Solution House.
Credits
CEO: Ceyhun Kurt
Creative Chairman: Ziya Mert Telli
Creative Director: Zeynep Cüceloğlu Akyüz
Creative Group Head: Pelin Kalkan
Creative Strategist: Ayşegül Baysal
Art Director: Yiğit Ahmet Şahinöz
Copywriter: Ayşegül Baysal
Case Video: Ozan Balamir
Brand Director: Sedat Akyüz
