ADVERTISING

Prodigy Finance

Dream Bigger. You're Next!

New York City as a study location

Paris as a study location

SF as a study location

London as a study location

Description

As a global student loan provider serving over 120 countries, we sought to create a campaign that resonated with students worldwide. Traditional advertising often relies on stock images, but these can be limiting for a global audience. To break through the noise and connect with our target audience, we developed the "Dream Bigger, You're Next" campaign. Inspired by nostalgic illustrated “Wish you were here!” postcards, we created visuals that captured the allure of studying abroad. By focusing on iconic locations and the transformative power of international study, we aimed to create a thumb-stopping campaign that stood out from the norm on digital channels.

This professional campaign titled 'Dream Bigger. You're Next! ' was published in Ghana, India, and Nigeria in October, 2024. It was created for the brand: Prodigy Finance, . This Content and Digital media campaign is related to the Education and Finance industries and contains 4 media assets. It was submitted 4 months ago.

Credits

In-house Marketing Team @ Prodigy Finance
Brand Strategist: Charlene Dos Ramos
Copywriter: Kaylynne Turner
Copywriter: Barry Tout
Social Media Manager: Cyndi Satram
Graphic Designer: Michael Dos Ramos
Head of Marketing: Shavani Naidoo
Art Director: Charlene Dos Ramos

Athivoli Tsikoudia

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.