Dream Bigger. You're Next!
New York City as a study location
Paris as a study location
SF as a study location
London as a study location
Description
As a global student loan provider serving over 120 countries, we sought to create a campaign that resonated with students worldwide. Traditional advertising often relies on stock images, but these can be limiting for a global audience. To break through the noise and connect with our target audience, we developed the "Dream Bigger, You're Next" campaign. Inspired by nostalgic illustrated “Wish you were here!” postcards, we created visuals that captured the allure of studying abroad. By focusing on iconic locations and the transformative power of international study, we aimed to create a thumb-stopping campaign that stood out from the norm on digital channels.
This professional campaign titled 'Dream Bigger. You're Next! ' was published in Ghana, India, and Nigeria in October, 2024. It was created for the brand: Prodigy Finance, . This Content and Digital media campaign is related to the Education and Finance industries and contains 4 media assets. It was submitted 4 months ago.
Credits
In-house Marketing Team @ Prodigy Finance
Brand Strategist: Charlene Dos Ramos
Copywriter: Kaylynne Turner
Copywriter: Barry Tout
Social Media Manager: Cyndi Satram
Graphic Designer: Michael Dos Ramos
Head of Marketing: Shavani Naidoo
Art Director: Charlene Dos Ramos