Description
BEFORE ASKING AN AI, WHAT IF YOU ASKED YOUR CHILD?
PlayBac Presse launches EnfantIAges, a campaign created, produced, and activated by Jellyfish, which puts real children face-to-face with the questions we ask AI today-unscripted and in a single take.
From August 24 through mid-October, Le Petit Quotidien, the only news daily for 7-to-10-year-olds for nearly 30 years, is driving EnfantIAges. The name says it all: it slips AI into the heart of the word "enfantillages" (childishness), reminding us that it has crept into even the most routine habits of family life.
The habit has changed three times in five years
Five years ago, parents looked for answers on a search engine. Two years ago, they found them on TikTok. Today, they ask an AI. Jellyfish took the opposite approach: taking the most common life questions asked to conversational AIs and putting them directly to young readers of Le Petit Quotidien.
Medium: Digital film / OOH / Social Media
The film / Translation
Today, we all have the same reflex: asking AI our questions.
At Le Petit Quotidien, the newspaper for 7–10 year-olds,
we took the most frequently asked questions to AI
and put them to students who subscribe to the paper.
Here are their answers.
Do animals feel emotions?
- I think animals can be happy and sad
- They feel pain and sadness
- They feel when we’re afraidor tired
- or they fight or joy. Just like us humans
Why do we float in space ?
- Because there’s no gravity…euh no there is gravity, or it’s the opposite ?
- A huge meteorite that made a big cloud
and took away all the food at the same time.
Why do we need to sort our waste?
- It’s important for the planet.
- We can transform waste to create other objects.
- Once, there was a seagull stuck in a trash bag, so I helped to get out.
Why is May 8th a public holiday?
- I don’t know
- Hmmm I don’t know
- Because of the World War II
What is the smartest animal?
- Octopus beacause it has eight arms and I have two and I can’t even clean my room.
Pay off:
I’m not specialized in celebration days
This professional campaign titled 'enfantIAges' was published in France in August, 2026. It was created for the brand: Playbac Presse, by ad agency: Jellyfish France. This Content, Digital, and Experiential media campaign is related to the Media industry and contains 1 media asset. It was submitted about 4 hours ago.
Credits
Agency
Advertising Agency: Jellyfish, Paris, France
Managing Director: Marie Raimbert Galtier
Creative Director: Alexandre Boutry
Art Director: Thibaut Samter
Copywriter: Gauthier Lempereur
VP Strategy: Michael Edery
TV Production: Marine Clavreux
Account: Heddi Hafiane, Olivier Chevallier Winters
Production: Paul Karam
Director: Morgane Mazurier, Jessie Hardeman
Client
Playbac Presse
Managing Director: Mélanie Jalans
Art Director: Audrey Sueur
