Description
Insight:
Based on competitor research, we developed a strategy and approach for the Bio-essence brand when launching the Bio-Water Vitamin B5 Gel and Bio-Water B5 Moisturizing Gel. Our focus was on addressing the issues faced by Asian women with damaged, dry, oily, and sensitive skin.
Impact:
The campaign was built around the message of "Energy Recovery for Damaged Skin" and an impressive product image developed by Knock Knock. We spread the message of the product line through various omni-channel communication tactics to reach users. As a result, the brand achieved impressive success, with significant increases in sales and positive feedback from users.
This professional campaign titled 'Energy recovery for damaged skin' was published in Vietnam in December, 2020. It was created for the brand: Bio-essence, by ad agency: Knock Knock Saigon. This 360°, Digital, and Print media campaign is related to the Agency Self-Promo, Beauty, and Personal Accessories industries and contains 3 media assets. It was submitted 8 months ago by Knock Knock Saigon.
Credits
Client: Bio-essence Vietnam
Agency: Knock Knock Saigon
