Enel X

Enel X shapes the future through electrification

Agency: motorLAB part of Motorsport Network


Enel X is committed to the electrification process of our country and Sardinia. And it is right in this region that one of the stages of the Extreme E championship takes place. There are different ways to face a journey. One of the best is perhaps to try to change point of view, to see things from another perspective. Moving apparently without a destination. Being inspired, being guided by instinct without fear of losing direction. This is the journey we want to tell. A journey as a metaphor for evolution and progress. A progress that doesn't stop, but ideally continues moving from country to country. We are on board one of the cars involved in Extreme E. The only sound we hear is that of the electric engine: the only energy that can interact with nature.

This professional campaign titled 'Enel X shapes the future through electrification' was published in Italy in December, 2021. It was created for the brand: Enel X, by ad agency: motorLAB part of Motorsport Network. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by Global Head of Social Automotive: Danielantonio Di Palma of Motorsport Network.


Advertising Agency: motorLAB, Miami - Rome - London, Italy
Creative Director: Simone Zaccaria
Director: Miki Shipperman
Head Of Video: Alessandro Croci
Producer: Monica Bartolini
Production Assistant: Filippo Medusa
Dop: Gioele Sabadin
Video Editing: Matteo Sabbadin
Sound Desing: Vincenzo Mauro
Drone Pilots: Enzo Ferro, Carlo Ferro
Location Manager: Riccardo Boscato
Key Account Manager: Enrico Terzo
Account Manager: Michela Viale
Commercial Director: Federico Marongiu
Head Of Social: Danielantonio Di Palma
Ceo: Filippo Salza


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