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Zaxby's

Guy On A Buffalo Wing

Agency: Tombras

Description

Zaxby's, the premium quick-service restaurant known for its Chicken Fingerz™, wings, and signature sauces, launched an ad campaign to introduce its new Buffalo Garlic Blaze signature sauce to complement the long-time favorite Boneless Wings Meal. The new campaign features the quirky "Guy on a Buffalo Wing" national spot, which premiered during College Football Playoff (CFP) national championship game and will run during the Big Game on Feb. 13. The two-minute "Guy on a Buffalo Wing" spot plays on the "Guy on a Buffalo" video series that went viral 10 years ago from the band Jomo and the Possum Posse. The ad features a reworked version of the song written and performed by the band and touts Zaxby's Buffalo Garlic Blaze sauce with the story of a man riding a Buffalo wing in the great outdoors.

This professional campaign titled 'Guy On A Buffalo Wing' was published in United States in January, 2022. It was created for the brand: Zaxby's, by ad agency: Tombras. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago by Director: Kiran Koshy of Slash Dynamic.

Credits

Advertising Agency: Tombras, United States of America

ADVERTISING

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Zaxby's Restaurant exterior

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Zaxby's Restaurant

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Zaxby's sign & building

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Zaxby's Restaurant exterior

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