Theatre de la Bastille

Edgar & Kelly

Agency: Leo Burnett


Starting from December 2013, mK2 cinemas in Paris, will broadcast this unusual trailer in movie theaters. The purpose: invite the moviegoers to experience the shows proposed by the Théatre de la Bastille, rather than watching the conventional Christmas season romantic stories with no surprises. An original way to present the unexpected and innovative universe of this Theater.

This professional campaign titled 'Edgar & Kelly' was published in France in December, 2013. It was created for the brand: Theatre de la Bastille, by ad agency: Leo Burnett. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Leo Burnett, France
Executive Creative Director: Xavier Beauregard
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan-Helou
TV producer: Antoine Grujard / Prodigious
Account communication manager: Géraldine Chaillou
Production: Blue Film Production
Producers: Patrick André, Marie Archambeaud
Director: Jean-Marc Gosse
Director of Photography: Guillaume Adrey
Head of production: Sylvain Carellas
Post Production: Marie-Aude Liger, Céline Sene
Sound Production: Thomas Faucheur
Sound Studio: Philippe Tutin, O'Bahamas
Music: Universal Publishing Productions Music France


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